In the modern window display design movement, there were some people who followed the rules of modern design. Meanwhile, there were also some who were unwilling to fully comply with this currently popular rule.
The prominent representatives of those who followed the rules include the Dutch Style School, the Russian Constructivist School, the designs of Alvar Aalto and Arne Aasplund in Scandinavia, and the American Streamline Design. Although these designs and productions demonstrated complexity and variability, they always had a common connection. For example, the Dutch art and space, the Style School in the window display design movement, advocated strict aesthetic standards, used primary colors in creation, and the plane and three-dimensional forms were all strictly in accordance with geometric patterns. This movement also had outstanding representatives in France and Italy. The Italian Futurists linked themselves to the left-wing fascist ideology and aimed to utilize industrial culture to establish a brand-new modern state. The architectural design art of Le Corbusier in France was also an outstanding representative of the specificization of pure modernist spirit.