Summer Window Displays

Open Window Display - An open window display is a type of visual merchandising that is defined by the absence of walls or screens behind the display. This allows shoppers to see directly through the display and into the store beyond, creating a seamless visual experience. Open-back displays are commonly used in large retail spaces, such as department stores. This type of display is effective for highlighting new products or promotions and can encourage customers to explore the store further.

Closed Window Display - A closed window display is a type of setup that is characterized by solid walls or screens that separate the display from the rest of the store. This type of display is often used in smaller retail spaces or boutique stores to create a focal point for customers to engage with. Closed displays can also create a physical barrier between the customer and the rest of the store, which can make it a bit harder for the potential customer to get a sense of the store offerings from the sidewalk.

Semi-Closed-Back Window Display - A semi-closed-back window display is one where the stores are partially visible from the outside. For example, the display may feature a mannequin or product set against a solid backdrop, with other products visible through an open section of the display. Semi-closed displays can create a sense of intrigue and mystery and can be effective for showcasing new or limited-edition products. However, it is important to strike the right balance between openness and exclusivity to ensure that customers are encouraged to engage with the display and explore the store further.

Elevated Window Display - An elevated window display is one where the products are raised off the ground and displayed at different heights. This means products might be displayed on a plinth, pedestal, table, or shelving. Great for: creating visual interest and highlighting specific products.