The layout of shop windows varies greatly and mainly includes the following types:
① Comprehensive window display
This is the display of many unrelated products in one window to form a complete window advertisement. Due to the significant differences among the products, careful design is necessary when implementing this type of window display; otherwise, it may give the impression of a "mixed stew". It can be further divided into horizontal window display, vertical window display, and unit window display.
② Systematic window display
For large and medium-sized stores, the window area is relatively large, and they can display different types of products separately based on factors such as product categories, performance, materials, and usage.
③ Thematic window display
It is centered around a specific advertising theme. Organizing different types of products for display around a particular event, it conveys a specific appeal theme to the media and public. It can be further divided into: Festival display - forming a festival window theme centered on celebrating a certain festival; Event display - organizing related products based on a certain social event; Scene display - setting various related products in the window to form a specific scene according to the product usage, to trigger customers' purchasing behavior.
