The key points of window display are: location requirements, product arrangement, and color coordination.
1. Location Requirements
The horizontal center line of the display window should ideally be level with the customer's eye level, so that all the displayed merchandise is within the customer's field of vision. Window design must consider factors such as sealing against dust, heat, sunlight, wind, and theft, and appropriate measures should be taken. The location of the display window should not affect the overall appearance of the store, and the scale of the window design should be consistent with the overall scale of the store.
2. Product Arrangement
The merchandise displayed in the window must be items sold in the store, and ideally the best-selling products. Seasonal merchandise should be displayed a month before the season arrives to attract customers and promote seasonal sales. When displaying merchandise, a theme should be determined first. Whether the merchandise is of multiple types or different varieties of the same type, it should be systematically categorized and displayed according to the theme.
3. Color Coordination
The window display should minimize the use of merchandise as background, decoration, or base. In addition to considering color harmony and even distribution of items based on the window area, the number of items should not be too many or too few. The goal is to allow customers to see the entire product from a distance, up close, and from different angles. Merchandise with unique business characteristics should be displayed in the most eye-catching window and placed in the most prominent position.
